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What is ethnography?

Most folks don’t really know what ethnographies are. In the dictionary “ethnography” is the systematic study of people and cultures. And while that’s technically accurate, what we do is actually a little different.

What we do

We combine documentary video and ethnography to create ethnographies that help brands strategize about who their clients are. These are real people speaking their mind and talking candidly about their lives. It’s market research and it’s a documentary.

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Watch Our Ethnographies